Wendy Wyss Shares 3 Easy Tips To Save Time On Social Media – Small Business Edition
There’s no doubt that we’re living and working in a digital age… and it’s been this way for a while now. If you’re a small business owner, a start-up or solopreneur then the term ‘social media’ may well fill you with dread. You know you should be doing more but with social media platforms constantly shifting, merging, adding new features or changing their algorithms, it can be difficult to find your flow with it.
Now, you could outsource the responsibility to an outside party – such as an agency or a freelancer – but at a premium expense. Aside from this, as a small business owner, YOU know your brand and business better than anyone else. There’s nobody better placed to bring your authentic voice and stories across on social media. Wouldn’t it be more beneficial in the long run (not to mention, more satisfying) to equip yourself with the tools and skills needed to be self-sufficient?
Wendy Wyss, Marketing Consultant and Social Media Trainer, certainly thinks so.
Wendy Wyss Marketing
Sevenoaks resident of over 20 years, mother to a young family AND fellow small business owner, Wendy Wyss has a marketing career that spans 15+ years. During this time, she has worked with well-known, luxury and global brands, such as Monica Vinader, Nestlé Nespresso and Procter & Gamble.
In 2018, Wendy realised her passion laid with smaller businesses and working closely with the entrepreneurs behind the brands. She found that these people were the ones who possessed the real vision, ambition and were most incentivised to succeed. Just a little training and expert guidance was needed to propel their businesses to the next level.
Wendy’s social media training can be delivered on a 1-1 basis or in a group setting and either in-person or online. Training sessions are tailored to meet you where you’re at, whether that’s as a total beginner or more experienced. Wendy also runs individual workshops that take a deeper dive into each of these platforms: Instagram, LinkedIn, Facebook and Facebook Ads.
What can social media do for your business?
Since its conception, social media has really helped to level the playing field between small businesses and big budget firms. You can truly engage with your audience and see very real results without throwing money at the more traditional advertising methods. Here’s what social media can do for your business:
- Increase your brand’s visibility.
- Reach and engage with new audiences.
- Build relationships and community.
- Gather market intelligence.
- Improve your website traffic and SEO performance.
- Generate low-cost and quality leads.
- Manage your online reputation.
Level up your social media game with these 3 time-saving tips
Time is a precious commodity for a small business owner, so Wendy has kindly shared her top 3 tips to help you save time on social media.
TIP #1 – Choose your platforms wisely
Your customer is not everyone, and your customer is not everywhere, and nor should you be! Identify the one or two platforms, on which your audience is most active, as the focus for your social media activities. This will result in a more targeted, high quality social media presence than trying to focus on multiple different platforms at once.
TIP #2 – Use a content calendar
Plot your social media content in advance to help you post consistently, capture important dates, and allocate the time you need to create content. A simple Excel spreadsheet is all you need, or a Family Calendar with one column per platform. Check out HubSpot and Hootsuite for two examples of the many free downloadable templates. And don’t forget Awareness Days – check out www.awarenessdays.com or www.daysoftheyear.com to help you find the ones that are relevant for your business or industry.
TIP #3 – Have a strategy in place
40% of small businesses who use social media don’t have a strategy in place for their activities. A strategy will help you identify social media objectives which are aligned with your overall business goals, and ensure your content is fit for purpose, for your audience.
Not sure where to start? Come along to Wendy’s Social Media Strategy Group Workshop in Sevenoaks on Friday 17th November. Read on for more information!
Social Media Strategy For Business – Workshop
“I don’t know what to post about…”, “where should I focus my efforts…?”, “I just don’t get it…”.
Have you ever found yourself saying any of these to yourself?
Wendy’s latest workshop is an intimate and interactive 4-hour training session designed to cut through the noise and help you to create a clear, easy-to-action plan for your business’ social media. Here’s just some of things the workshop will cover:
- An audit of your current platforms
- Content strategy development
- Setting goals and metrics for success
Taking place in The Luggage Room at the historic Bat & Ball train station in Sevenoaks, pop along to meet some like-minded businesses owners, tuck into a tasty buffet lunch and come away with new knowledge and skills.
Book your space now and save £30 with the early bird discount but hurry as this offer ends on 17 October 2023!
Get in touch with Wendy
Email Wendy at email@example.com
“Just attended Wendy’s Social Media Strategy for Business workshop and it was just brilliant.
As someone who’s only really used FB and Instagram for personal use I’ve come away brimming with ideas as to how to use it professionally. More importantly, and thanks to the structure behind Wendy’s workshop, I feel I am also now able to think about, and plan, my social media activity strategically and with a cohesive structure – something I simply wouldn’t have been able to achieve on my own.
Thanks so much Wendy, can’t wait to get started!”
Lisa Thompson, Writer
Wendy’s Social Media Strategy for Businesses training was absolutely fantastic! Social media for my business was something I was struggling with. I had no clue where to start with the platforms to use and the type (and frequency) of content. I was also anxious when some of my posts were not immediately receiving likes and comments.
Having attended this course I’m now better equipped to understand the platforms that are best suited to my business, my strategy, the topic areas for my content (and proportion) and the handy tools to use to facilitate my social media posts. I would highly recommend Wendy to all business owners especially those at the start of their journey with social media for their business.
Claire McIntosh, HR Consultant, Woodcote HR