Business owners must embrace social media to help them reach new customers

WHETHER you like social media or not, business owners can not afford to ignore the growth of platforms like Instagram and Facebook. They have changed the way people interact with each other and businesses ignore using them to promote themselves at their peril.

Wendy Wyss is holding workshops in Sevenoaks and Westerham to help local businesses get to grips with social media.

But although most of the younger generation have already bought into this new way of communicating, social media still leaves many people bemused, and the jargon – such as timelines, organic growth, and hashtags – seem like a foreign language.

Help is at hand from Wendy Wyss Marketing, a Sevenoaks-based brand consultancy. It offers marketing and social media services to SMEs through Social Media Training Workshops in Sevenoaks and Westerham.

The workshop sessions cover different platforms and knowledge levels and are ideal for small business owners looking to make the most of social media platforms.

Wendy Wyss Marketing has just completed a series of these workshops, in partnership with Social Mums, in Sevenoaks and Westerham. And the good news is more have already been organised during May which local businesses are invited to attend. Here are some of the topics being covered that will help you promote your business:

FACEBOOK ADVERTISING MASTERCLASS

A two-hour workshop for small business owners looking to learn how to get the best of Facebook Advertising as a powerful and cost-effective advertising channel for their business. £45

Wednesday 1 May 10am – 12pm

Conference Room, West Kent Mind, 34 St. John’s Road, Sevenoaks, Kent TN13 3LW

USING FACEBOOK FOR YOUR BUSINESS

A two-hour workshop for Facebook beginners looking to get the best of the platform for their business. £45

Thursday 9 May 10am – 12pm

Large Room, Professional Learning Centre, Valence School, Brasted Road, Westerham TN16 1QN

USING INSTAGRAM FOR YOUR BUSINESS

A three-hour workshop for Instagram beginners, ideal for SME owners who are looking to learn how to get the best of Instagram for their business. £60

Wednesday 15 May 9.30am – 12.30pm

Conference Room, West Kent Mind, 34 St. John’s Road, Sevenoaks, Kent TN13 3LW

ADVANCED INSTAGRAM STRATEGIES FOR BUSINESS

A two-hour workshop on getting the best of Instagram’s advanced features, for small business owners already using the platform. £45